Monthly Archives: December 2013

Dear All,

I just wanted to let You know that we have scheduled our online team meeting 🙂 I’m really looking forward to see how is it going to look like doing the ideation phase over the internet ;o Nevertheless, let’s keep it positive! I hope we will remember that best ideas comes as jokes and we’re gonna go with our usual flow!

2.01.2014 // 12:00 GEeks Meeting!

Stay GEeky& Freaky!

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Online Meeting date

Workshop vol.2

Dear All,

our 2nd workshop took place just before the XMAS break and it was quite a hard time for our team. We all wanted to leave for xmas, our marketing prof. invited everybody for after-class coffee, but WE- GEeks-had to work -.-

It was pretty stressy with timing, but nevertheless, we have managed to follow our plan in at least 75%… (which I assume as quite good, taking into consideration the xmas spirit all over Berlin)

What have we done then? We have closed our research with persona creation for example. It was actually super nice to finally meet mr. Helmut, 30 years old researcher from Munich, who is a crazy scientist in the field of Maschinenbau 🙂 

We have generated the whole story about him like who he is, where does he come from, what motivates him, what are his goals, how does his conduct his research and what relations does he have towards other people.  

Afterwards, we identified his needs, talked a bit more about him and created some insights. That led us to creation of a beautiful POV- Point of View, which would be an awesome start for Ideation Phase of our Project. 

Our next session gonna be conducted via Google Hangout. Keep following our blog in order to be familiar with newest outcomes! 

Stay GEeky&Freaky!

 

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ElfieSelfie

Dear All,

the time is running pretty fast and it’s already Christmas time! Since most of us is gone during the holiday break, we had to rush a bit with our project, in order to start working on actual deliverables asap.in upcoming days, I’m gonna upload some of the outcomes of our workshop on 18th Dec

but actually this post is dedicated to something else!

IT’S FINALLY XMAS TIME!

We would like to wish You great time with Your family&friends, as well  I’m sending you warm bear hugs, loving kisses and earnest wishes for the wonderful occasion of Christmas. May you have a splendid Christmas filled with lights, songs and cheer. Merry Christmas!

enjoy the Elfie-Selfies!

stay GEeky&Freaky :*

 

Obrazek

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Let’s talk about innovations(forum)!

 Hello everybody!

It’s been a long time,since you haven’t heard from us, right? Well, we’ve been working very hard lately, making our life even less interesting.

Today, I would like to share with You the mystery, about what happened last week with our team 🙂 The 11th of December was definitely a very important day for our project. We’ve met up for Design Thinking workshop!

Design? Thinking? Workshop? Eeeeee?

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO of IDEO read more

Since our project aim is to actually to promote InnovationsForumwe’ve thought that working on it, using innovative spproach would can lead us even further.

Some of our team members like Jonas (who actually studies Design Thinking at HPI Institute) and me (Anna:) have already some experience with that method, we agreed that it would be interesting to implement it in our project.
Two weeks ago, we have distributed the research tasks, developed action plan and found the date of our workshop.
The day has come.
We’ve met at 3.30 at the University ready to work.
Before we have started the design thinking process, we went through team building.
We are very diverse team (everybody comes from different country and backgrounds) therefore we believe that it was essential to get to know each other better in order to avoid any superficial conflicts or barriers from beginning on.
Our 1st task was to pass the object within the circle without the usage of our hands. Sounds easy? We we can tell you now, it isn’t!
Since it’s already winter, we all had slippery jumpers on us and without help of breasts (yeah we have  male majority)  it was extremely hard to pass it around the circle. Nevertheless, we have managed it as a team 🙂 During hot seat exercise, we had a chance to brake all superficial opinions that got stacked in our heads. Afterwards, we went through the expectation check and developed the rules for the team work that everybody singed (and hopefully will take seriously:).

Design Thinking Process:

Step 1 Understanding

The aim of the understanding phase is that every team member has the same understanding of the task, knows who is the audience,  as well as what are key challenges.

Step 2 Observation

The specifics of what we’ve discussed are kind of “secret”, but sooner  or later You will see that it was worth waiting.

Unfortunately, we didn’t go any further than these 2 steps, because we have decided on preparing additional research (involving interviews with scientists) Nevertheless, we believe that good research& it’s analysis is crucial in order to discover the client’s needs.

Next workshop date: 18th December 🙂

Stay GEeky&Freaky!

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The GEeks

The GEeks

Hey Guys,
Unfortunately, we are too exhausted to give you an updated on what happened today with us.
Nevertheless, follow us,
some exciting stuff is going to come soon!
Good Night,
Stay GEeky&Freaky!

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Project Overview

Before you will get to know who we are, we would like You to meet our baby-our awesome project!
The project we are working on, takes place during “Marketing Project” class at University of Applied Sciences HTW Berlin with cooperation of General Electric.

The aim of the project is to develop the strategic plan with creative input in order to communicate

 www.ge-innovationsforum.de

The target group, that we aim to address are: 

• Bloggers

• Videologgers

• Journalists

• Media

Stay GEeky&freaky!
your GEeks

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Happy Nikolaus Day!

Hey Guys,
Your GEEKs team would like to wish You happy Nikolaus Day!
We hope that You’ve been good kids this year and that Nikolaus is not gonna avoid Your home!

Some update on project side:
on 11th of December, we’re gonna meet for a workshop and gonna follow a creativity flow with design thinking method 🙂

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Hallo!

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GEeks are pleased to meet You!
We are 60% of a marketing project team from HTW Berlin.
Remaining 40% of our team is missing due to important business issues like ethics workshop, internship interview or maybe pure laziness.
Nevertheless, we still love them, cause since we are GEeks, we don’t have that much of friends.

What is our fantastic project about?

The aim of the project (that we are doing durning HTW Berlin marketing class) is to help one of the most amazing and powerful (and definitely better than for example Siemens) company-General Electric to promote their Innovations forum among the group of General public like bloggers, influencers and others.:)

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