Tag Archives: GE

This is the critical review of our project from perspective of team leader. Throughout the Bachelor Degree, we had to deal with multiple small projects, and few bigger ones. Most of the time, we were able to choose our own team, the time was very bound and if the project was bigger, we were tracked more often. The marketing project, with the cooperation of GE Germany, was definitely more mature, but also challenging from the perspective that we had to organize ourselves and manage our time well. For me, personally, the project task itself, was something abstract and unknown. Nevertheless, I find it very valuable, because in the perspective that very soon, we will all leave for internships, we cannot really predict what tasks we will be given. Looking back at the project, I recall it as an intense experience. From the beginning on we have put a certain pressure on our team, starting with design thinking workshops, blogging etc. Some people might say, that these things did not help us; that we could have easily come up with same stuff without spending so much time preparing and taking parting part in the workshops as well as working a lot at home. Nevertheless, I strongly believe that what matters at the end was the experience we have made and what we have taken out of it for our future. My personal three key learning points are: that tracking team members is essential, and that it is extremely easy to hide among 5 people, secondly that not everybody has the same expectations towards the project, and even though we have checked it at the beginning, it does not necessarily mean that these expectations stay until the end, thirdly that the trust among team members is very important. We have worked very well as a team until the end of December; we were very organized, had time to meet up frequently and also spend time together during workshops. The Design Thinking process enabled us to enjoy our time together and develop unique creative idea. Nevertheless, this method had also some drawbacks such as time consumption and the fact, that due to different approach we were able to somehow “skip” the marketing analysis part, what we have realized almost at the end of the project. The initial problems within the team started at the beginning of January with uprising occupation with other projects as well examination period. Although it costed us some nerves and misunderstandings, we became more efficient and were still able to deliver the presentation at the end. Taking the whole project critically, I would agree that we have lost our main focus at some point, but nevertheless, I believe that we were doing this project to develop ourselves further and that nothing we have done can be considered as useless. I have personally learnt a lot from this project, so, I believe, my team members.
― Anna Michałowska

Project Critical Review

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Big day has come!

The big day has finally come! We have been working really hard to put everything together, and I say now, that it really worked out. Tomorrow at 3pm we will have a final presentation, and next week we will hand-in out mgtmt reports 🙂 Keep the fingers crossed for us, and wish us good luck!

In few days, I will upload the presentation on slideshare, so You can get some more insights into our work:) zdjęcie

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IDEATION day

Today, finally, we were able to meet for  Ideation workshop.  Even though it was quite hard to concentrate for some people (like me xd), we went trough it and generated the outcome that we are really proud of.

First of all what is the ideation? Ideation is the process of generating the ideas. In order to boost our team spirit after long time no-see we have started with team building exercise. For the ideation process, we have again used one of the methods the Design Thinking process provided with. The first part of the session, we have generated “How might we help” questions which were related to POV. We were generating the questions on how we can actually help our Persona (lovely Helmut from Munich) in different issues such as trust, recognition or simple networking. We have then grouped the questions in t several categories and had couple ideation sessions on basically answering these questions.

We don’t wanna share our idea online yet, but believe me-it’s awesome! At least in our point of view (and remember, we have high expectations 😉 2morrow, You can also have a look on our Project Team section, which will get a special update:)

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Change by Design

Christmas break iszdjęcie (4) pretty long, isn’t it?

we don’t really complain, cause it’s perfect time to calm down before the exam cramming. Since there are still 5 days before the school starts, I would like to give u a book recommendation.

“Change by Design: How Design Thinking Transforms Organization and Inspires Innovation” by Tim Brown; HarperBusiness; October 2009

Why should u try out this book?

in order to get to know : how did it happen that children toothbrushes were introduced? what DT did for some investing bank? What revolution did DT in India? Check it out!  it’s well written book, that introduces the process of design thinking as well as several very interesting case studies:)

stay GEeky& Freaky

and read the book!

*Check out TED’s talk from Tim Brown (the author)

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ElfieSelfie

Dear All,

the time is running pretty fast and it’s already Christmas time! Since most of us is gone during the holiday break, we had to rush a bit with our project, in order to start working on actual deliverables asap.in upcoming days, I’m gonna upload some of the outcomes of our workshop on 18th Dec

but actually this post is dedicated to something else!

IT’S FINALLY XMAS TIME!

We would like to wish You great time with Your family&friends, as well  I’m sending you warm bear hugs, loving kisses and earnest wishes for the wonderful occasion of Christmas. May you have a splendid Christmas filled with lights, songs and cheer. Merry Christmas!

enjoy the Elfie-Selfies!

stay GEeky&Freaky :*

 

Obrazek

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Project Overview

Before you will get to know who we are, we would like You to meet our baby-our awesome project!
The project we are working on, takes place during “Marketing Project” class at University of Applied Sciences HTW Berlin with cooperation of General Electric.

The aim of the project is to develop the strategic plan with creative input in order to communicate

 www.ge-innovationsforum.de

The target group, that we aim to address are: 

• Bloggers

• Videologgers

• Journalists

• Media

Stay GEeky&freaky!
your GEeks

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Hallo!

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GEeks are pleased to meet You!
We are 60% of a marketing project team from HTW Berlin.
Remaining 40% of our team is missing due to important business issues like ethics workshop, internship interview or maybe pure laziness.
Nevertheless, we still love them, cause since we are GEeks, we don’t have that much of friends.

What is our fantastic project about?

The aim of the project (that we are doing durning HTW Berlin marketing class) is to help one of the most amazing and powerful (and definitely better than for example Siemens) company-General Electric to promote their Innovations forum among the group of General public like bloggers, influencers and others.:)

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