Tag Archives: innovation

Big day has come!

The big day has finally come! We have been working really hard to put everything together, and I say now, that it really worked out. Tomorrow at 3pm we will have a final presentation, and next week we will hand-in out mgtmt reports 🙂 Keep the fingers crossed for us, and wish us good luck!

In few days, I will upload the presentation on slideshare, so You can get some more insights into our work:) zdjęcie

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Prototyping

During our last group session on Wednesday 8th of January, we have divided final tasks among team members and started to work on the final concept of our project.  Each person got assigned to certain parts of the project and received quite a big homework.
Today I (Anna:) have met in the morning with Jonas to work on the marketing campaign creative concept, and actually it’s already 20:15, and we are still sitting at the university.

Nevertheless, we have created an amazing (in our opinion:) marketing campaign, that we can’t wait to show to you:)

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Change by Design

Christmas break iszdjęcie (4) pretty long, isn’t it?

we don’t really complain, cause it’s perfect time to calm down before the exam cramming. Since there are still 5 days before the school starts, I would like to give u a book recommendation.

“Change by Design: How Design Thinking Transforms Organization and Inspires Innovation” by Tim Brown; HarperBusiness; October 2009

Why should u try out this book?

in order to get to know : how did it happen that children toothbrushes were introduced? what DT did for some investing bank? What revolution did DT in India? Check it out!  it’s well written book, that introduces the process of design thinking as well as several very interesting case studies:)

stay GEeky& Freaky

and read the book!

*Check out TED’s talk from Tim Brown (the author)

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Project Overview

Before you will get to know who we are, we would like You to meet our baby-our awesome project!
The project we are working on, takes place during “Marketing Project” class at University of Applied Sciences HTW Berlin with cooperation of General Electric.

The aim of the project is to develop the strategic plan with creative input in order to communicate

 www.ge-innovationsforum.de

The target group, that we aim to address are: 

• Bloggers

• Videologgers

• Journalists

• Media

Stay GEeky&freaky!
your GEeks

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Hallo!

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GEeks are pleased to meet You!
We are 60% of a marketing project team from HTW Berlin.
Remaining 40% of our team is missing due to important business issues like ethics workshop, internship interview or maybe pure laziness.
Nevertheless, we still love them, cause since we are GEeks, we don’t have that much of friends.

What is our fantastic project about?

The aim of the project (that we are doing durning HTW Berlin marketing class) is to help one of the most amazing and powerful (and definitely better than for example Siemens) company-General Electric to promote their Innovations forum among the group of General public like bloggers, influencers and others.:)

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