Tag Archives: marketing

This is the critical review of our project from perspective of team leader. Throughout the Bachelor Degree, we had to deal with multiple small projects, and few bigger ones. Most of the time, we were able to choose our own team, the time was very bound and if the project was bigger, we were tracked more often. The marketing project, with the cooperation of GE Germany, was definitely more mature, but also challenging from the perspective that we had to organize ourselves and manage our time well. For me, personally, the project task itself, was something abstract and unknown. Nevertheless, I find it very valuable, because in the perspective that very soon, we will all leave for internships, we cannot really predict what tasks we will be given. Looking back at the project, I recall it as an intense experience. From the beginning on we have put a certain pressure on our team, starting with design thinking workshops, blogging etc. Some people might say, that these things did not help us; that we could have easily come up with same stuff without spending so much time preparing and taking parting part in the workshops as well as working a lot at home. Nevertheless, I strongly believe that what matters at the end was the experience we have made and what we have taken out of it for our future. My personal three key learning points are: that tracking team members is essential, and that it is extremely easy to hide among 5 people, secondly that not everybody has the same expectations towards the project, and even though we have checked it at the beginning, it does not necessarily mean that these expectations stay until the end, thirdly that the trust among team members is very important. We have worked very well as a team until the end of December; we were very organized, had time to meet up frequently and also spend time together during workshops. The Design Thinking process enabled us to enjoy our time together and develop unique creative idea. Nevertheless, this method had also some drawbacks such as time consumption and the fact, that due to different approach we were able to somehow “skip” the marketing analysis part, what we have realized almost at the end of the project. The initial problems within the team started at the beginning of January with uprising occupation with other projects as well examination period. Although it costed us some nerves and misunderstandings, we became more efficient and were still able to deliver the presentation at the end. Taking the whole project critically, I would agree that we have lost our main focus at some point, but nevertheless, I believe that we were doing this project to develop ourselves further and that nothing we have done can be considered as useless. I have personally learnt a lot from this project, so, I believe, my team members.
― Anna Michałowska

Project Critical Review

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Big day has come!

The big day has finally come! We have been working really hard to put everything together, and I say now, that it really worked out. Tomorrow at 3pm we will have a final presentation, and next week we will hand-in out mgtmt reports 🙂 Keep the fingers crossed for us, and wish us good luck!

In few days, I will upload the presentation on slideshare, so You can get some more insights into our work:) zdjęcie

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Prototyping

During our last group session on Wednesday 8th of January, we have divided final tasks among team members and started to work on the final concept of our project.  Each person got assigned to certain parts of the project and received quite a big homework.
Today I (Anna:) have met in the morning with Jonas to work on the marketing campaign creative concept, and actually it’s already 20:15, and we are still sitting at the university.

Nevertheless, we have created an amazing (in our opinion:) marketing campaign, that we can’t wait to show to you:)

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Project Management

Another book recommendation from me this week- no, we are not turning into some kind of a book club, and no- we did not became the masters in project management after reading it (yet)- Nevertheless i think that it might be actually useful to have some knowledge on tools which can be used to make your project more efficient.
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What I consider unusual or even special for this book is the fact that it is not another big serious book, elaborating page by page on how amazing PM is.
it is a very comprehensive guide, mostly written with bullet points, divided into many sections, what makes it clear and understandable for most of the readers.
Sections such as tips, notes and caution exposed to me the most important content and never let to skip them.
“The absolute minimum” notes at the end of each chapter would work well for either lazy/busy people who don’t wanna put effort into reading the whole book or to ones who would like to review in the future the information they need.
The book covers the multiple steps of PM such as planning controlling execution as well as deals with newest trends&technology impact.
Although there is nothing better than the real life experience, the book is a fine theoretical background.
I have bought mine on Amazon for less than 3$ (used, but in very very very good state), so it was just one cappuccino less in that week:)- I assume it was worth it 🙂

Project Management Absolute Beginner’s Guide, 3rd Edition
By Greg Horine

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Change by Design

Christmas break iszdjęcie (4) pretty long, isn’t it?

we don’t really complain, cause it’s perfect time to calm down before the exam cramming. Since there are still 5 days before the school starts, I would like to give u a book recommendation.

“Change by Design: How Design Thinking Transforms Organization and Inspires Innovation” by Tim Brown; HarperBusiness; October 2009

Why should u try out this book?

in order to get to know : how did it happen that children toothbrushes were introduced? what DT did for some investing bank? What revolution did DT in India? Check it out!  it’s well written book, that introduces the process of design thinking as well as several very interesting case studies:)

stay GEeky& Freaky

and read the book!

*Check out TED’s talk from Tim Brown (the author)

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Happy Nikolaus Day!

Hey Guys,
Your GEEKs team would like to wish You happy Nikolaus Day!
We hope that You’ve been good kids this year and that Nikolaus is not gonna avoid Your home!

Some update on project side:
on 11th of December, we’re gonna meet for a workshop and gonna follow a creativity flow with design thinking method 🙂

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